🔖 Scrunchems® is a registered trademark of One For Fun Limited. The Sugar Controller delivers something neither of them can — a thick, slow-moving gel fill in a gamer-culture silhouette that converts on contact and earns its own shelf real estate. Game controller shape. Rich sugar-like gel interior. Smooth, gooey texture that shifts and flows with every squeeze. Where standard squishies bounce back, the Sugar Controller moves — and that slow, luxurious gel movement is the tactile hook that stops customers putting it down.